STARTUP SERVICES

Stop Chasing Investors. Start Building.

Incorporation. Compliance. Fundraising. Financial modeling. All in one place.

Founders waste 6–12 months on paperwork, compliance, and investor intros that go nowhere. That's half your first year gone.

DealPlexus: Legal + CA + Investment banking + Direct AIF access. The only integrated platform for Indian founders.

30,753+ network. Pre-idea through Series A. One partner for your entire journey.

30,753+

Professional Network

Pre-Idea → Series A

Stage Support

AIF Access

Direct Fund Connection

DealPlexus Services
WHY DEALPLEXUS

The Infrastructure Every Founder Needs. From the Team That Has Built It Before.

Most startup service providers do one thing: incorporation OR financial modeling OR fundraising advisory. When you need all three, you end up managing three different vendors, reconciling conflicting advice, and spending hours in coordination that should be spent on your business.

CA expertise for compliance

Our CA network handles incorporation, secretarial work, GST registration, statutory filings, and ongoing compliance , the kind of work that, if done wrong, creates problems at your Series A due diligence that can delay or kill the round.

Investment banking for financial modeling

The same IB-trained analysts who do our M&A valuation work help founders build the financial models that investors actually believe. Not revenue hockey sticks with no cost model. Real, bottoms-up models that hold up in a partner meeting.

Fundraising network

DealPlexus has an active deal network. When we say we help you with fundraising, we mean we make direct introductions to investors who are actively deploying capital , not warm email forwards to generic investor lists.

Jindagi Live AIF access

Founders who work with DealPlexus get access to Jindagi Live, an active angel fund that invests in early-stage Indian startups. This isn't a list of angel investors. It's a structured fund with a defined investment thesis and a decision-making process we can navigate with you.

Maheshwari Angels Network

Additional angel network access for sector-specific introductions.

We have worked with founders across:

SaaS and technology startupsConsumer brandsFintech and BFSI startupsHealthcare and edtechD2C and e-commerce
THE FOUNDER TIME PROBLEM

You Have 24 Hours a Day. Investors Are Funding the Ones Who Spend Them Correctly.

The most valuable thing you have as a founder is time. Investor capital is fungible. Team talent can be hired. But the 12–18 months between founding and your first institutional round , those months are irreplaceable. The founders who use them to build product and talk to customers win. The ones who spend them on paperwork and admin lose ground they can never recover.

Here's where founder time actually goes in the first year , and what it should go to:

1

Choosing the right company structure (Pvt Ltd vs LLP vs OPC)

Product development

2

Incorporation filings, stamp duty, MOA/AOA drafting

Customer discovery interviews

3

GST registration, PAN, TAN, MSME registration

Hiring first engineers

4

Opening a business bank account

Building partnerships

5

Understanding what secretarial compliance is

Investor relationship building

6

Building a financial model from a blank spreadsheet

Iterating on go-to-market

7

Learning what a cap table is and how to structure it

Closing early customers

8

Figuring out which investors to approach and how

Product roadmap prioritization

9

Preparing pitch materials without knowing what investors want

Team culture and values

The opportunity cost is real. A founder who spends 3 months figuring out GST compliance is a founder who didn't talk to 300 potential customers. Those 300 conversations are what separates the founders who raise in 4 months from the founders who are still fundraising 18 months later.

The right infrastructure lets you ignore the infrastructure. When your compliance is handled, your cap table is clean, your financial model is defensible, and your investor introductions are warm , you get to build.

OUR SERVICES

Five Services. One Integrated Startup Infrastructure.

Take what you need. Everything integrates , because it's all with us.

Strategic Planning

What it is:

Long-term business strategy and roadmapping, defining your vision, setting milestones, and creating the execution framework that turns ambition into a built business.

What we build:

  • Vision and mission definition: what problem are you solving, for whom, and why now?
  • Market opportunity sizing: TAM, SAM, SOM analysis grounded in research, not guesses
  • Competitive positioning: where you fit in the landscape, what makes you defensible
  • Business model design: revenue streams, unit economics, growth mechanics
  • Milestone roadmap: 12-, 24-, and 36-month milestones with measurable outcomes
  • Risk assessment: market risks, execution risks, financial risks, with mitigation strategies

Why strategic planning matters: Most startups fail from lack of a coherent strategy, not lack of effort. A clear strategy attracts talent, convinces investors, and guides every decision from hiring to product features. We help you think through the hard questions before you spend months executing the wrong plan.

Timeline: 2–3 weeks

Market Analysis and Opportunity Assessment

What it is:

Deep-dive market research and competitive intelligence, giving you the data-driven insights needed to make confident strategic decisions.

What we build:

  • Market landscape mapping: who are the players, what are their offerings, what are the gaps?
  • Customer research: interview guides, customer segmentation, persona development
  • Competitive analysis: feature comparison, pricing analysis, positioning assessment
  • Regulatory landscape: what regulations affect your business, what licenses you need
  • Go-to-market assessment: channel analysis, customer acquisition cost modeling, LTV projections
  • Investment thesis development: the narrative that convinces investors your market is real and large

Why this matters: Investors fund markets, not just products. A well-researched market analysis demonstrates you understand where you fit, why you can win, and how large the opportunity actually is. We build the investor-grade market assessment that becomes the foundation of your pitch deck.

Timeline: 3–4 weeks

Incorporation & Secretarial Services

What it is:

End-to-end company formation and ongoing secretarial compliance, handled by qualified CAs and company secretaries who have done this hundreds of times.

Incorporation includes:

  • Structure advisory: Private Limited vs LLP vs OPC, which is right for your funding ambitions, tax situation, and business model?
  • Name reservation (MCA) and DIN/DSC for all directors
  • MOA and AOA drafting tailored to your business
  • Certificate of Incorporation
  • PAN, TAN, and GST registration
  • Professional Tax registration (state-specific)
  • MSME/Udyam registration (where applicable)
  • Startup India DPIIT recognition (tax benefits + fast-track IP)
  • Business bank account setup advisory

Secretarial compliance includes:

  • Board meeting and AGM facilitation + minutes
  • Statutory registers maintenance
  • Annual ROC filings (AOC-4, MGT-7)
  • Director KYC (DIR-3 KYC)
  • Share allotment and transfer documentation
  • Regulatory filings as required (RBI FEMA filings for foreign investment, etc.)

Why it matters for fundraising: Clean secretarial records are one of the first things any investor's legal DD team will examine. A messy minute book, missed ROC filings, or improper share allotment documentation can delay your round by weeks and signal operational immaturity. We build it clean from day one.

Timeline: 10-15 Days

Financial Modeling

What it is:

A bottoms-up financial model built for your specific business, one that investors will open, understand, and believe.

What we build:

  • Revenue model: unit economics, pricing assumptions, cohort analysis (for SaaS/subscription), volume ramp assumptions grounded in your actual pipeline and market
  • Cost model: COGS build, headcount plan, operating expense structure, ESOP expense
  • P&L projections: 3–5 year monthly/quarterly
  • Cash flow model: operating cash flow, funding needs, cash runway by scenario
  • Balance sheet projections
  • Sensitivity analysis: what happens to your runway if revenue is 30% below plan?
  • KPI dashboard: the 5–8 metrics your business actually runs on

What makes our models different: We build models that start with your business , your specific revenue drivers, your actual cost structure, your real hiring plan. We don't start with a template and swap out names. Investors can tell the difference immediately. A model that reflects genuine understanding of the business creates confidence. A template creates skepticism.

Deliverable: Excel model (investor-grade formatting) + model walk-through deck + assumptions document

Timeline: 2–3 weeks

Fundraising Advisory

What it is:

End-to-end fundraising support, from defining your fundraising strategy to making warm introductions to closing the round.

What we build:

  • Fundraising strategy: how much to raise, at what valuation, from what type of investor (angel, family office, micro-VC, institutional VC), in what instrument (equity, SAFE, convertible note)?
  • Investor targeting: identifying the right investors for your stage, sector, and geography, not a generic list, a researched shortlist of investors who have funded comparable companies
  • Materials review: reviewing and sharpening your pitch deck, financial model, and data room before investor meetings
  • Introduction facilitation: warm introductions to investors through DealPlexus network, Jindagi Live AIF, and Maheshwari Angels Network
  • Process management: keeping the fundraise process organized , tracking investor conversations, following up, managing timelines
  • Term sheet support: helping you understand and negotiate term sheet terms , pre-money valuation, liquidation preferences, anti-dilution provisions, pro-rata rights
  • Legal coordination: connecting you with deal counsel for definitive agreements

What we don't do: We don't guarantee investment. No one can. What we do is dramatically increase your probability of success by ensuring you approach the right investors with the right materials at the right time , and that you have warm introductions rather than cold outreach.

Timeline: Fundraising advisory is an ongoing engagement for the duration of your fundraise process , typically 3–6 months.

Investor Pitch Preparation

What it is:

Comprehensive preparation for investor meetings, from pitch deck creation to mock Q&A to investor-specific customization.

What we build:

  • Pitch deck development: 10–15 slides covering problem, solution, market size, business model, traction, team, financials, use of funds , structured for the specific investor context (angel deck vs. VC deck)
  • Narrative coaching: your story matters as much as your metrics. We help you articulate why you are the right team to solve this problem, and why now is the right time
  • Financial story: the 3-minute version of your financial model that belongs in a pitch meeting , not a spreadsheet deep-dive
  • Q&A preparation: the 30 questions you will get asked in every investor meeting , and how to answer them well, not just honestly
  • Investor-specific customization: every investor has a thesis, a portfolio, and a set of concerns specific to your sector. We help you tailor your positioning for each target investor
  • Mock pitch sessions: live rehearsal with feedback before you go into real meetings

Why this matters: Most founders pitch their business the way they think about it , from the inside out. Investors evaluate from the outside in: market first, team second, business model third, traction fourth. The order matters. The emphasis matters. Getting the narrative right before the first meeting is worth more than any other preparation.

Timeline: 2–3 weeks for initial pitch deck + 1 week for Q&A prep and mock sessions

Compliance & Cap Table Management

What it is:

Ongoing management of your cap table and regulatory compliance, keeping your shareholder records clean, your ESOP pool properly documented, and your compliance obligations met as your company evolves.

Cap table management includes:

  • Initial cap table setup: founders, advisors, ESOP pool correctly documented from day one
  • Round-by-round updates: each equity raise, SAFE conversion, convertible note conversion properly reflected
  • ESOP grant tracking: option grants, vesting schedules, exercise events, lapsed options, all maintained in a clean, audit-ready format
  • Shareholder rights tracking: liquidation preferences, anti-dilution provisions, pro-rata rights, documented and modeled for future round scenarios
  • Dilution modeling: before every new round, we show you exactly what your cap table looks like post-close under different valuation and investment scenarios
  • Investor reporting support: preparing the cap table summaries and shareholder updates your investors expect

Compliance management includes:

  • GST filing: monthly/quarterly returns
  • TDS filings and certificates
  • Advance tax computation and payment
  • Payroll and ESOP tax compliance
  • Annual statutory filings (ROC, Income Tax)
  • FEMA filings for foreign investor rounds
  • Director compliance (KYC, DIN updates)
  • Startup India / DPIIT benefit management

Why a clean cap table matters: Every round of fundraising involves a cap table review. Every ESOP grant requires a documented, compliant process. At Series A, your lead investor's legal team will spend significant time on cap table history. Errors or inconsistencies, wrong option pool documentation, undocumented advisory shares, incorrect FEMA filings, create delays, legal costs, and in serious cases, deal restructuring. We build it clean and keep it clean.

THE INTEGRATED ADVANTAGE

The Integrated Advantage: Incorporate → Fund → Grow in One Ecosystem

DIY vs. DealPlexus

DIY / Multiple VendorsDealPlexus
Incorporation40–60 hours + ₹15,000–30,0002 hours + included in package
Financial model80–120 hours founder time4 hours founder time + 2 weeks
Cap table setupSpreadsheet + wrong structureClean, audit-ready from day one
Compliance management40–60 hours/year + penaltiesHandled ongoing + no penalties
Investor introductionsCold outreach, 2% responseWarm intros to active investors
Fundraising advisoryFigure it out or hire 3–5% fee advisorIntegrated with model we build

The honest assessment: The founders who figure it out themselves spend 6–12 months on infrastructure. The founders who use DealPlexus spend those same months on product, customers, and fundraising. In the startup world, that advantage is compounding.

What "Integration" Actually Means

When the same team handles your incorporation, your cap table, your financial model, and your fundraising , things connect that don't connect when you work with multiple vendors.

Cap table continuity

Your cap table we build at incorporation is the same cap table we update through every round. No reconciliation. No surprises at Series A DD.

Model continuity

Your financial model we build for your seed round becomes the foundation for your Series A model. We know the assumptions. We can defend them.

Compliance continuity

Your compliance setup we do at day one includes the FEMA framework for your first foreign investor. No retrofitting when the term sheet arrives.

YOUR NEXT STEP

Your Startup Deserves the Infrastructure to Succeed. Don't Waste the First Year Building It From Scratch.

Every month you spend figuring out incorporation, compliance, and financial modeling is a month you didn't spend on product, customers, and investors. The cost of slow starts in the startup world is compounding , the founders who move fast in month 1 have the metrics, the team, and the momentum that make month 12 a fundraise instead of a pivot.

Launch Your Company

The first call is free. Tell us where you are , idea stage, pre-revenue, early traction , and we'll tell you exactly what you need, what you don't need yet, and what it will cost.

Talk to a Startup Advisor

Free Founder Resource

Download: The Early-Stage Founder's Checklist , 30 Things to Do Before Your First Investor Meeting

Download the Founder's Checklist

Or reach us directly:

+91 7428100654 | support@dealplexus.com

443, 4th Floor, Tower A2, Spaze iTech Park, Sohna Road, Gurgaon 122001

What founders get with DealPlexus

Your Startup Deserves the Infrastructure to Succeed. Don't Waste the First Year Building It From Scratch.

Every month you spend figuring out incorporation, compliance, and financial modeling is a month you didn't spend on product, customers, and investors. DealPlexus handles the infrastructure so you can build the business.

The first call is free. Tell us where you are and we'll tell you exactly what you need.

DealPlexus , India's Financial Supermarket | support@dealplexus.com | +91 7428100654

FREQUENTLY ASKED QUESTIONS

Questions Founders Ask. Direct Answers.