Life Insurance That Actually Protects Your Family , Not Just Ticks a Box
89% of life insurance sold in India is the wrong product. You probably bought an endowment or ULIP when you needed pure term , paying ₹60,000/year for ₹15 lakh cover instead of ₹12,000/year for ₹1 crore.
DealPlexus calculates your exact need, recommends the right product, and shows you what it actually costs , no commission bias.
Min recommended cover
Annual premium (pure term)
Claim ratio (top insurer)
We Advise You. We Don't Sell You.
India's life insurance industry runs on commission. An agent selling you an endowment plan earns 25–35% first-year commission. An agent selling you a pure term plan earns 7–10%. The incentive structure is not aligned with your financial interest. Ours is.
Needs-Based Advisory, Not Product Selling.
Every life insurance recommendation starts with HLV calculation and goals assessment. We don't start with products. We start with your Human Life Value, your dependants, your liabilities, and your existing assets.
Pure Term vs ULIP vs Endowment Analysis.
We model the financial outcomes of each product type over 20+ years. We show you the returns, the charges, and the opportunity cost in plain numbers. You see what the industry doesn't want you to see.
Multi-Insurer Access, No Single-Company Allegiance.
20+ life insurers, no loyalty to any one provider. We compare premiums, claims settlement ratios, rider options, and financial strength across the market. You see the full picture.
Estate Planning Integration for HNIs.
For high-net-worth clients, life insurance is part of a larger wealth transfer strategy. We integrate with trust structuring, succession planning, and tax advisory, so your protection strategy is coherent, not fragmented.
Claims Assistance When It Matters Most.
Buying life insurance is easy. Getting claims settled is hard. DealPlexus advocates for your nominees during claim settlement, helping with documentation, follow-ups, and dispute resolution. You are not alone when your family needs us most.
Key-Person Cover for Business Owners.
For business owners and founders, life insurance isn't just about family, it's about business continuity. We quantify key-person risk, structure insurance to cover debt obligations, and integrate with your overall business protection strategy.
The ₹60,000/Year Policy That Gives You ₹15 Lakh in Cover. And Why LIC Sold It to Millions.
Let's do the math that your life insurance agent never showed you.
The gap is not a rounding error. It's the single largest financial mistake most Indian families make.
Assumptions: Endowment return ~4–5% IRR. Investment return assumed at 12–15% CAGR. Illustration for comparison purposes only. Actual returns may vary.
Why It Keeps Happening
Three structural reasons you were sold the wrong product
Commission Structure
IRDAI data: 25–35% first-year commission on endowment vs 7–10% on term plans.
Insurance ≠ Investment
Decades of industry messaging created the myth that insurance should "return money." Term plans are pure protection , that's the feature, not the flaw.
No Independent Advisor
1.3M LIC agents represent LIC , not you. Private agents are no different. The product sold = highest commission.
4 Product Types. Distinct Purposes. One Advisor Who Knows Which Is Right for You
Not all life insurance is the same. Pure term, ULIP, endowment, and key-person cover each serve different roles. The right choice depends on your financial goals, risk tolerance, and business structure , which is exactly what our advisors help you determine.
Pure Term Insurance , The Right Choice for Most Indians
A pure term plan is the only life insurance product where 100% of the premium buys you death cover. No investment, no savings component, no maturity value , which is precisely why the premium is dramatically lower than any other product. For ₹12,000–₹18,000/year, a 30-year-old can get ₹1 crore cover.
Premium Range: ₹8,000–₹18,000/year for ₹1Cr cover
For Whom: Anyone with financial dependants or outstanding liabilities
Returns: None , this is pure protection, not an investment
Best For:
Anyone with financial dependants, outstanding liabilities (home loan, business loan), or income-replacement needs. This means virtually every earning adult in India.
DealPlexus Way:
We calculate your exact Human Life Value before recommending a cover amount. We compare pure term premiums across HDFC Life, ICICI Prudential, Max Life, Tata AIA, SBI Life, and 15+ others. We do not earn more by recommending a higher cover than you need.
ULIP , Unit-Linked Insurance Plan
A ULIP combines life cover with market-linked investment. You pay a premium, part goes toward mortality charges, and the rest is invested in funds of your choice. ULIPs have a 5-year lock-in and offer tax-free withdrawals after 15 years. However, mortality charges and fund management fees reduce your investible corpus significantly in early years.
Premium Range: ₹1,00,000–₹5,00,000+/year
Best For: Those who have already bought adequate term cover
Lock-in: 5 years
Best For:
Such products may be considered only if you already have adequate term insurance, have a long-term horizon (15+ years), prefer capital protection and guaranteed returns, and are comfortable with relatively lower returns and limited liquidity. Tax benefits under Section 80C may be an added advantage only if your limit is not already fully utilised.
Important Note:
We do not recommend ULIPs as a first or primary life insurance product. Term + mutual fund almost always wins after accounting for charges.
DealPlexus Way:
We model ULIP returns net of all charges and compare them to the term + mutual fund alternative. We show you the breakeven point and the scenarios under which a ULIP makes financial sense versus when it does not. We never recommend a ULIP as a replacement for pure term insurance.
Endowment / Whole Life Plans
Endowment plans combine insurance with savings , you pay a premium for a fixed term and get a lump sum at maturity (or death benefit if you die earlier). The internal rate of return is typically 4.5–6% CAGR. After factoring inflation, this is often a negative real return. 89% of life insurance sold in India is this product type , and it's the wrong choice for most people.
Premium Range: ₹50,000–₹5,00,000+/year
Returns: 4.5–6% CAGR (illustrative, often negative real return)
Surrender: Surrender values in first 3-5 years often below 30% of premiums
Best For:
Genuine use cases: Keyman insurance, specific estate planning scenarios, business succession planning, or HNIs who have exhausted term + investment alternatives.
Important Note:
The single largest financial mistake most Indian families make. You can buy the same cover at 1/4th the cost with a term plan and invest the rest.
DealPlexus Way:
We do not recommend endowment plans as the primary life insurance solution for any client. If you are considering one for specific estate or business planning, we model the financial outcomes and compare alternatives.
Key-Person Cover for Business Owners
Key-person insurance protects businesses against the financial impact of losing a critical employee or founder. The cover is based on the person's contribution to revenue, the cost of replacing them, and any loan guarantees dependent on them. Premiums paid by the business may be tax-deductible as a business expense.
Cover Range: ₹50 lakh–₹10 Cr+
Basis: Revenue / profit multiple or replacement cost
Tax: May be treated as business expense
Best For:
Business owners, founders, partners where the death or disability of one person would materially impact revenue, loan repayments, or business continuity.
DealPlexus Way:
We quantify key-person risk using revenue contribution and replacement cost methodology. We structure policy ownership and beneficiary designation to align with your business structure and tax position.
Pure Term vs Endowment. The Comparison Your Agent Never Showed You.
Core Financial Comparison , 32-year-old Male, Non-Smoker
| Parameter | Pure Term Plan | Endowment Plan |
|---|---|---|
| Product | Pure Term Plan | Endowment Plan |
| Annual premium | ₹12,000 | ₹60,000 |
| Life cover | ₹1,00,00,000 (₹1 Cr) | ₹15,00,000 (₹15 L) |
| Policy term | 30 years | 25 years |
| Total premium paid | ₹3,60,000 | ₹15,00,000 |
| Maturity value | Nil (pure risk cover) | ₹18–20 lakh |
| Investment of savings* after 25 years | ₹55 lakh corpus (conservative 10% CAGR on ₹48,000/year saved) | Included in maturity value above |
*Savings = ₹60,000 (endowment premium) minus ₹12,000 (term premium) = ₹48,000/year invested separately.
Endowment maturity value after 25 years: ₹18–20 lakh.
Term + separate investment corpus after 25 years: approximately ₹2.09 Cr.
The difference: ₹1.89–2.09 Cr. Paid for by your own money.
Disclaimer: Projections are illustrative. Mutual fund returns are not guaranteed. Past performance does not indicate future results. Consult a SEBI-registered investment advisor before making financial decisions.
Claims Settlement Ratios , IRDAI Annual Report 2022–23
| Insurer | Claims Settlement Ratio |
|---|---|
| Max Life Insurance | 99.51% |
| Tata AIA Life Insurance | 99.39% |
| HDFC Life Insurance | 99.39% |
| ICICI Prudential Life Insurance | 98.60% |
| SBI Life Insurance | 97.05% |
| LIC of India | 98.82% |
Claims settlement ratio measures the percentage of claims settled by an insurer against the total claims received. A ratio above 97% is generally considered excellent. DealPlexus recommends insurers with consistently high claims settlement ratios , because the policy is only as good as the insurer's willingness to pay.
Tax Benefits , Life Insurance
Life insurance premiums paid are deductible under Section 80C up to a maximum of ₹1.5 lakh per year. This applies to pure term plans, ULIPs, and endowment plans. The deduction is available to individuals and Hindu Undivided Families (HUFs).
For a pure term plan at ₹12,000/year, the entire premium qualifies for 80C deduction , saving approximately ₹3,744/year for a taxpayer in the 30% bracket plus surcharge and cess.
Death benefits received under a life insurance policy are fully exempt from income tax under Section 10(10D). Maturity proceeds are also exempt subject to conditions , primarily that the premium does not exceed 10% of the sum assured (for policies issued after April 1, 2012).
Death benefit
100% Tax-Free
to nominee, under Section 10(10D)
Disclaimer: Tax benefits under Section 80C and Section 10(10D) are available under the old tax regime. Investors opting for the new tax regime will not be eligible for these deductions. Budget 2026 changes may affect ULIP taxation , consult your CA for current tax implications.
Human Life Value , How Much Cover Do You Actually Need?
Human Life Value (HLV) is the present value of your future income stream , the amount your family would need to replace your economic contribution if you were to die today. It is the most rigorous method for calculating life insurance cover requirements.
Example: 38-year-old with ₹18 lakh annual income, retirement at 60
₹18,00,000
Annual income
22 years
Working years remaining
₹1.89 Cr
HLV (at 7% discount rate)
₹2 Cr
Recommended minimum cover
The HLV calculation factors in: current annual income, expected income growth rate, working years remaining, personal consumption (income not available to dependants), existing assets and liabilities, and the number of dependants.
Most Indians with a ₹18 lakh annual income own life cover of ₹10–25 lakh , approximately 1 to 1.4 times annual income. The recommended coverage is 10–15 times annual income or the HLV , whichever is higher.
DealPlexus calculates your exact HLV before recommending cover , at no charge. This single calculation can save your family from a ₹1–2 crore coverage shortfall.
DealPlexus Provides Life Insurance With All Major Insurers
We work with 6+ IRDAI-registered life insurance companies. Compare term plans, ULIPs, endowment plans, and more, all on one platform.
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All IRDAI-registered life insurers. All plans compared on a level playing field.
Your Next Step: A Life Insurance Review Built Around Your Family's Needs
A life insurance review is not a sales call. It is a 15-minute structured conversation where our advisory team:
We calculate your Human Life Value , income, dependants, liabilities, existing assets , and arrive at the cover amount your family actually needs.
We determine which product type , pure term, ULIP, endowment, or a combination , is appropriate based on your profile and financial goals.
We compare premiums, claims settlement ratios, rider options, and insurer financial strength across 20+ IRDAI-registered life insurers.
We manage the application, documentation, medical coordination, and follow-up through to policy issuance. You receive your policy document with a clear summary.
You leave with a clear, specific recommendation , not a brochure and a follow-up call.
Most Indians either have too little life insurance or the wrong kind. Both outcomes are financially catastrophic for the people left behind. If you bought a policy in the last decade without independent advice, there is a high probability you were sold the wrong product.
Our process replaces years of incorrect coverage with a plan that actually works , in 15 minutes. No pressure. No commission-biased recommendations. No endowment plans dressed up as savings products.
Life Insurance
Know Your Life Insurance Need - In 15 Minutes
Pure Term · ULIP · Endowment · Key-Person Cover, Compare plans from 20+ IRDAI-registered life insurers. Advisory-led. No commission bias.
Professionals
30,753+
Deals Managed
₹2,081 Cr+
Protect Your Family's Financial Future
We calculate your exact Human Life Value, recommend the right product type, and help you choose from 20+ insurers, not the one that pays us the highest commission.
Our Insurer Partners
Aditya Birla Life · Axis Max · SBI Life · Pramerica Life · ICICI Prudential · HDFC Life
IRDAI registered. Life insurance is subject to underwriting and applicable regulations. Please read all policy terms carefully.
DealPlexus - India's Financial Supermarket | Life Insurance · IRDAI Registered | Gurgaon HQ: 443, 4th Floor, Tower A2, Spaze iTech Park, Sohna Road, Gurgaon 122001 | support@dealplexus.com | +91 7428100654
DealPlexus | India's Financial Supermarket | IRDAI Registered. All life insurance products are subject to underwriting and applicable IRDAI regulations. Please read all policy terms, conditions, and exclusions carefully before purchasing.